Blog Category: Letters from the Foundation

Turning Awareness into Action: Celebrating our 7th Year

This month marks the seventh anniversary of the Choosing Wisely campaign, which launched on April 4, 2012 to much public fanfare. Nine specialty societies took a courageous step, answering our call for clinicians to identify five things that are done too frequently in their fields and for which there was no evidence of patient benefit…. Read more »

Influencing Professionalism

Using “influencer marketing” to promote your brand or message… has the potential to create a whole new level of conflicts of interest, one that the profession—and medical schools in particular—need to prepare for.

Introducing the Trust Practice Challenge

This challenge is a key component of the Foundation’s new focus on issues of trust in health care. We chose to emphasize trust because this crucial aspect of an effective health care system is currently under threat.